According to the National Association of
Sporting Goods Retailers, Cycling is the second
most popular recreational activity in the United
States, even without being a TV sport.
|
Sports Activity
|
Participants
(millions) |
Growth Since 1998
|
|
1 Exercise Walking
|
80.8 |
4% |
|
2 Cycling (Road & Off Road)
|
64.3 |
4% |
|
3 Swimming |
57.9 |
-1% |
|
4 Camping Vacation/Overnite |
50.1 |
8% |
|
5 Exercising with Equipment
|
45.2 |
-2% |
|
6 Fishing |
46.7 |
7% |
|
7 Bowling |
41.6 |
4% |
|
8 Billiards/Pool |
32.1 |
0% |
|
9 Basketball |
29.6 |
1% |
|
10 Golf |
27 |
-2% |
|
15 Running/Jogging
|
22.4 |
-1% |
|
18 Baseball |
16.3 |
3% |
|
21 Soccer |
13.2 |
0% |
|
26 Tennis |
10.9 |
-3% |
|
27 Football (Tackle)
|
8.7 |
7% |
|
30 Ice/Figure Skating
|
7.7 |
-2% |
|
31 Skiing (Alpine) |
7.4 |
-4% |
|
39 Gymnastics |
5 |
na |
Racing Demographics
Cycling demographics cover three areas of
interest. Racing, Recreation and Spectator
Events. Like most professional sports, the race
participation is male dominated. Unlike most
sports, cycling has a very large female
recreational and spectator base
|
Licensed Racers
|
|
|
Number of licensed racers
|
72,000 |
|
Median Age |
34 |
|
Median Household Income
|
$75,000+ |
|
College Graduates
|
81% |
|
Post Graduate |
27% |
|
Male/Female |
89%/11% |
|
Professional/Managerial
|
57% |
|
Married |
35% |
|
|
|
|
Recreational Riders
|
|
|
Total U.S. Cyclists
|
64.3-million |
|
Adults (16 and over)
|
48-million |
|
Children |
14.3-million |
|
Avid cyclists (Fitness/health)
|
31-million |
|
Male/Female Ratio (Adults)
|
45%/55% |
|
Median Age |
32 |
|
Median Household Income
|
$60,000+ |
|
College Graduates
|
70% |
|
Ratio to Golf |
2.5/1 |
|
Ratio to Tennis |
6/1 |
|
|
|
|
Spectators
|
|
|
Total U.S. spectator base (est) |
11-million |
|
Adults (16 and over)
|
9-million |
|
Children |
2-million |
|
Male/Female Ratio (Adults)
|
50%/50% |
|
Median Age |
37 |
|
Median Household Income
|
$75,000+ |
|
College Graduates
|
60% |
·
Cycling is the #1 fitness and health activity
among doctors and lawyers over the age of 40.
·
Cycling is the second most popular recreational
activity behind sport walking. It is the only
one of these two that lends itself to commercial
sponsorship.
·
17-million bicycles are sold in the United
States each year.
·
The mean price for a professional racing bike is
$3,500.
·
Household income for 45-49 year old licensed
racers. ($95,940)
Source: Simmons, MRI, USA Cycling Membership,
Bicycling Magazine
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